OkCredit is a completely Indian made Ledger Account Book that helps in managing your len-den Khata digitally. OkCredit has been the most trusted & loved mobile udhaarbahikhata for owners of micro-businesses who lend credit to their customers. It has more than 5Mactive users spread across 2,000+ cities in India. Aditya Prasad, Harsh Pokharna, and Gaurav Kunwar started working on it in April 2017. It is the online ledger/udharkhata which simplifies credit account management for a shop. Through digitization, OkCredit reduces the merchant’s burden of maintaining and accounting paper account books. It helps the small merchants to keep track of their day to day purchases and sales. It allows the merchants to send collection notifications to customers in case of delayed or missed payments.
STORY BEHIND OKCREDIT
Aditya Prasad, Harsh Pokharna, and Gaurav Kunwar realized a very common problem. In 2017, their daily interaction with some grocery stores made them realize that most of the accounting and credit have given by these shopkeepers were recorded on papers that could easily be misplaced. This issue led them to the idea to digitalize the credit balance. They wanted to change how India’s smallest merchants do their daily bookkeeping, from paper-based register notebooks to a more digitized and structured manner using a mobile app. Founded in 2017, OKCredit targeted small merchants like Kirana store owners, medical stores, paan shops, and laundry service providers, among others.
Once Harsh Pokharna said in an interview that “Small merchants spend a lot of time settling individual accounts of their regular customers and it usually takes time- the same time that the shopkeeper could have spent helping a customer buy products“.
According to him, credit transactions are mainly stronger in tier 2 and 3 towns because the customer-merchant relationship is strongest in the small towns.
OKCREDIT: FOUNDERS AND TEAM
Gaurav along with his friends Harsh and Adiya was looking to start a new company that could solve an existing problem. “That is how the idea of OkCredit came up. We came up with an original product created to solve a problem and that is why it resonated with our users,” said Gaurav.
Indian Institute of Technology, Kanpur alumnus, and the co-founders of OkCredit, Harsh Pokharna, Aditya Prasad, and Gaurav Kumar are featured in Forbes ’30 Under 30’ Asia 2020 List.
In June 2019, Bengaluru-based digital application provider for micro-merchants OkCredit raised $15.5 Mn in a Series A round. It has raised $67 Mn in a Series B funding round from existing investors New York-based investment fund Tiger Global. This fundraise came a few months after the company raised $15.5 Mn in a Series A funding round led by Tiger Global. Lightspeed India Partners, Venture Highway, and Y Combinator also participated in this round of funding. OkCredit has received $11 Mn in an equity funding round from its California-based parent entity OkTech Inc. This is the second tranche received by OkCredit from the holding entity after it got $1 million convertible debt in July last year.
Backed by marquee investors including Tiger Global & Lightspeed, OkCredit, is in the spotlight after a recent report that it was in merger & acquisition talks with its rival Khatabook and others including BharatPe and Udaan for potential consolidation. This move came at a time although it has around $35-40 Mn cash left in the bank, which would provide 18-20 months of runway to the company.
According to sources, “Its prime backer Lightspeed discussed with Khatabook through Sequoia. Khatabook offered a deal in the range of $100Mn that didn’t work for OkCredit. OkCredit is looking to get acquired at a valuation of over $150Mn.”
Impact of Covid-19
OkCredit has unveiled a new anthem ‘Taiyaar Hain Hum’ which is dedicated to the local businesses during the difficult times of pandemic.
It is an endeavor to support the Govt campaign of ‘Vocal for Local’ by showcasing to the local merchants that OkCredit is their true companion; ‘Apke Business ka Saccha Saathi’. OkCredit extends its partnership with IPL Team Delhi Capitals.
According to investors and founders “after Covid-19 lockdown in India, adoption of digital ledge products such as Khatabook and OKCredit has been on the exponential rise, with 10Mn+ active merchants present across these platforms.”